Once the main commercial street of Venice, this route connects two central points in the city: Piazza San Marco and the Rialto Bridge. It was the primary path used by merchants and residents entering the city after docking their boats, allowing them to walk from the impressive basilica to what was once the center of city life—Campo San Giacomo, located behind the Rialto Bridge.
Today, the street is bustling with brand-name stores, souvenir shops, gelaterias, and display windows showcasing the best of Italian goods, all set among typical Venetian buildings.